Controversies in Contemporary Advertising

Kim Bartel Sheehan is a Professor and Director of the Master’s Program in Strategic Communication and the Undergraduate Honors Program at the School of Communication and Journalism at the University of Oregon. She held leadership positions at agencies in Boston, Chicago, and St. Louis and has consulted with numerous companies. Her research involves advertising, culture, and new technology, with a focus on sustainability communications. She has published extensively about online privacy, advertising ethics, and direct-to-consumer prescription drug advertising. She has served as an Associate Editor and a Special Issue Editor for the Journal of Advertising and President of the American Academy of Advertising. Sheehan won the School of Journalism and Communication’s Marshall Award for Innovative Teaching in 2001 and 2010. She is currently a Fellow for the Society of New Communications Research and has been a two-time Page Legacy Scholar and two-time Dave and Nancy Petrone Faculty Fellow.

• Preface1. Advertising, Its Supporters, and Its Critics2. Living in a Consumer Culture3. Advertising and the Media: Changes and Challenges4. How Advertising is Regulated: Industry5. Beyond Subliminal6. Advertising Choices: Influences of Stereotypes and Taste7. Gender and Advertising: How Gender Shapes Meaning8. Advertising and Race: Examining the Melting Pot9. Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstream?10. Children and Advertising: Emerging Consumers, Problematic Strategies11. Advertising Controversial Products: Bans and Beliefs12. Tobacco and Alcohol Advertising: Industries in Flux13. Advertising Prescription Drugs: Healthy Tactics or Risky Propositions14. Political Advertising: Do "We the People" Still Matter?15. Socially Responsible Advertising: Does a Brand Have a Conscience?16. Online Advertising: The Ever-Evolving Landscape17. Advertising: Being Ethical Advertisers in a Challenging Age