Content Is King

Create Content That Matters

Whether you are writing a food blog or looking to differentiate your product in the market, writing content that matters is key to engaging your target audience. In today's competitive digital landscape being on top of search engine rankings can be the deciding factor between success and failure.

The modern day web user is bombarded with digital information making creating interesting content that piques interest more important than ever. Creating a cohesive content strategy helps define your unique proposition value, reinforce your brand's tone and set your website up for success. With Content is King you will learn:

• How to create brand building content and define your target audience
• Common types of digital content and how to utilize them
• Content curation and marketing strategies
• What is SEO and why does it matter

From author Laura Pennington Briggs, former teacher turned entrepreneur and freelance writing expert. She's the author of several books including "How to Start Your Own Freelance Writing Business" (2019) and "The Six Figure Freelancer" (2020).