Del 19 i serien Research in Consumer Behavior

Consumer Culture Theory

Inbunden, Engelska, 2018

AvSamantha N. N. Cross,Cecilia Ruvalcaba,Alladi Venkatesh,Russell W. Belk

1 459 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

This series epitomizes the 2017 ConsumerCulture Theory (CCT) conference themes of hyper-reality and culturalhybridization. The partnership of the co-editors, with diverse backgroundsincluding Caribbean, Mexican and Indian roots, itself depicts culturalhybridity, culminating in a series of fascinating articles written by authorsfrom around the globe. The eleven research papers provide a global perspective ona range of consumer discourses both in the physical marketplace (research onmobility practices within the transportation market in Vietnam; or anexamination of stigma in beef consumption practices in India), or in thevirtual marketplace (a study of the discourses surrounding the mythic nature ofBitcoin creator, Satoshi Nakamoto; or parental management understood throughthe media marketplace experiences of black women in Britain). The conference’sBest Competitive Award paper is featured; a compelling look at hyper-realitywithin the world of the Broadway musical, Wicked,examining how new media platforms are used to appeal to new and existingconsumers. This series also includes two insightful papers on wine producersand their cultural intermediaries, and on wine tourism, where the authorstraverse the globe to better understand market development and consumerengagement respectively. Whether it be an examination of consumer tribes,breast cancer and gender identity, or product gender and design, these authors collectivelyprovide us with unique and riveting perspectives on consumer and marketplace experiences.The series fittingly culminates with a critical look at the emergence of theCCT tradition; an emergence that is both timely and important as this seriesdemonstrates.

Produktinformation

Utgivningsdatum2018-02-05
Mått152 x 229 x 16 mm
Vikt409 g
FormatInbunden
SpråkEngelska
SerieResearch in Consumer Behavior
Antal sidor232
FörlagEmerald Publishing Limited
ISBN9781787439078

Tillhör följande kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Introduction Part I: {Hyper} Reality and Cultural Hybridization Amazing Information: Hyperreality and "The World of Wicked"; Kent Drummond, Susan Aronstein, Terri Rittenburg "Satoshi is dead. Long live Satoshi": The Curious Case of Bitcoin's Creator; Mariam Humayun, Russell Belk Managing Media as Parental Race-Work: (Re)mediating Children's Black Identities; Francesca Sobande Part II: Navigating the Marketplace Emerging Market Dynamics Within and Beyond Consumer Tribes; Silvia Biraghi, Rossella Gambetti, Stefano PaceTaste as market practice: The example of 'natural' wine; Jennifer Smith Maguire Spatializing Purity and Pollution: Stigma and Consumption of Beef in India; Bhupesh Manoharan, Rohit VarmanEmbodiment, Illness, and Gender: The Intersected and Disrupted Identities of Young Women with Breast Cancer; Kathrynn Pounders and Marlys Mason [Softly Assembled] Gender Performance Through Products: Four Practices Responding to Masculine and Feminine Codes in Product Design; Carly Drake, Scott Radford Anticipating the Automobile: Transportation Transformations in Vietnam; Ivan V. Small Performance Theory and Consumer Engagement: Wine-Tourism Experiences in South Africa and India; Annamma Joy, Russell Belk, Steve Charters, Jeff Wang, and Camilo Peña Part III: The Consumer Culture Theory Paradigm From Marginalization to Boundary Solidification: CCT and its Implication for Aspiring Scholars; Shahzeb Jafri

The theme of the 2017 Consumer Culture Theory conference was hyper-reality and cultural hybridization, so organizers held it at Disneyland in southern California. The 11 selected papers here consider such aspects as amazing information: hyper-reality and the World of the Wicked, managing media as parental race-work: (re)mediating children's black identities, spatializing purity and pollution: stigma and consumption of beef in India, [softly assembled] gender performance through products: four practices responding to masculine and feminine codes in product design, and anticipating the automobile: transportation transformations in Vietnam.