The purpose of this book is to move our field's discussion beyond issues of diversity in the practice of technical communication, which is certainly important, to include discussions of how race and ethnicity inform the production and distribution of technical communication in the United States. Equally important, this book is an attempt to uncover those communicative practices used to adversely affect historically marginalized groups and identify new practices that can be used to encourage cultural competence within institutions and communities. This book, like our field, is an interdisciplinary effort. While all authors have taught or practiced technical communication, their backgrounds include studies in technical communication, rhetoric and composition, creative writing, and higher education. For the sake of clarity, the book is organized into five sections: historical representations of race and ethnicity in health and science communication; social justice and activism in technical communication; considerations of race and ethnicity in social media; users' right to their own language; and communicating identity across borders, cultures, and disciplines.
Introduction Miriam F. WilliamsSECTION I: HISTORICAL REPRESENTATIONS OF RACE AND NATIONALITY IN HEALTH AND SCIENCE COMMUNICATIONCHAPTER 1. The Eugenics Agenda: Deliberative Rhetoric and Therapeutic Discourse of Hate Flourice RichardsonSECTION II: SOCIAL JUSTICE AND ACTIVISM IN TECHNICAL COMMUNICATIONCHAPTER 2. Using a Hybrid Form of Technical Communication to Combat Environmental Racism in South Texas: A Case Study of Suzie Canales, a Grassroots ActivistDiana L. Cárdenas and Cristina KirklighterCHAPTER 3. The Importance of Ethnographic Research in Activist Networks Natasha N. JonesSECTION III: CONTEMPORARY REPRESENTATIONS OF RACE AND ETHNICITY ON SOCIAL NETWORKING SITESCHAPTER 4. Tweeting Collaborative Identity: Race, ICTs, and Performing Latinidad Cruz MedinaCHAPTER 5. Taqueros, Luchadores, y los Brits: U.S. Racial Rhetoric, and Its Global Influence Octavio Pimentel and Katie GutierrezSECTION IV: REPORTING TECHNICAL COMMUNICATION AT HISTORICALLY BLACK COLLEGES AND UNIVERSITIESCHAPTER 6. HBCU Institutional Reporting as Intercultural Technical CommunicationThereisa ColemanSECTION V: USERS’ RIGHT TO THEIR OWN LANGUAGECHAPTER 7. A Response to “Students’ Right to Their Own LanguageNancy Wilson and Alyssa CrowCHAPTER 8. Spanglish: A New Communication ToolKrystle DanuzSECTION VI: COMMUNICATING IDENTITY ACROSS BORDERS, CULTURES, AND DISCIPLINESCHAPTER 9. Americans’ Changing Perceptions of Indian Cultural Identity: An Analysis of Indian Call Centers Kendall KellyCHAPTER 10. This Bridge Called My PenNelly RosarioContributorsIndex
