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This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all timeexplaining why some work and others dont. This is a funny, insightful guide to winning the PR game.
- Format: Pocket/Paperback
- ISBN: 9780470043929
- Språk: Engelska
- Antal sidor: 224
- Utgivningsdatum: 2007-01-01
- Förlag: John Wiley & Sons Inc