Business Communication and Character

Nyhet

Häftad, Engelska, 2026

Av Amy Newman

6 109 kr

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Finns i fler format (1)

Häftad

1 169 kr

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Business communication is a personal enterprise. How you write, present and engage with others reflects who you are as a person -- your character -- and distinguishes you in the job search and throughout your career. With Newman's "Business Communication and Character," 12th Edition, you’ll learn to leverage AI as a communication assistant and collaborator while maintaining your own authorship and voice. You’ll improve your high-stakes messages and your daily interactions without shying away from complex, challenging situations. From real company examples, you’ll see how business leaders have succeeded and failed, so you can apply the lessons and avoid mistakes in your own career. MindTap digital tools help you hone your skills at your own pace and in ways that work best for you.

Produktinformation

Utgivningsdatum2026-03-16
FormatHäftad
SpråkEngelska
Antal sidor545
Upplaga12
FörlagCengage Learning
ISBN9798214052243

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Affärsförhandlingar inom Ekonomi och ledarskap

Amy Newman is a management communication faculty member (emerita) at the Cornell University SC Johnson College of Business. As a senior lecturer, she taught courses in business writing, oral communication, persuasive communication, corporate and crisis communication and organizational behavior. Newman served as the faculty director of Grand Challenges @Dyson, a community-engaged learning curriculum. Newman was also an adjunct instructor at Ithaca College; Milano School for Policy, Management, and Environment at The New School in New York City and eCornell, where she developed and taught classes online for working professionals. She has won several awards for excellence in teaching and received grants to develop technology-based learning solutions. Prior to joining Cornell, Newman spent 20 years working for large companies such as Canon, Reuters and Scholastic. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services and entertainment companies. A graduate of Cornell University and Milano, Newman is author of "Building Leadership Character," "Recovery at Work" and several editions of "Business Communication: In Person, In Print, Online." Since 2010, she has maintained a blog of news stories about business communication and character at amynewman.com.

Part I: COMMUNICATING CHARACTER AND BUILDING BUSINESS RELATIONSHIPS.1. Business Communication and Character.2. Team and Interpersonal Communication.3. Communicating Across Differences.Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS.4. Writing and Designing.5. Improving Your Writing Style.Part III: CRAFTING WRITTEN MESSAGES.6. Neutral and Positive Messages.7. Persuasive Messages.8. Bad-News Messages.Part IV: PREPARING DATA AND WRITING REPORTS.9. Managing and Visualizing Data.10. Writing Reports.Part V: DEVELOPING AND DELIVERING PRESENTATIONS AND VISUALS.11. Developing Presentations and Visuals.12. Delivering Presentations.Part VI: PRESENTING YOURSELF FOR EMPLOYMENT.13. Writing for the Job Search.14. Interviewing and Starting a New Job.