British Fashion Design is a diligent and illumination sociological study of the careers of fashion designers. McRobbie has made out a strong case for attending more closely to cultural production - Jim McGuigan, New Times'McRobbie is to be congratulated on providing business historians with a perspective on the fashion industry her book is well written and the organisation of the material is faultless.' - Katrina Honeyman, Business History, 41(3)'A fascinating and skillfully narrated story of a creative workforce and its relation to contemporary British capitalism ... a wonderfully readable addition to any undergraduate course on contemporary industries, or on gender and employment.' - Nina Wakeford, Work, Employment and Society, June 2000