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Hyper scale your organization with practical prompts and exercisesSnowflake's chairman and former CEO Frank Slootman, one of Silicon Valley’s most respected figures in tech leadership, has penned the Amp It Up Fieldbook to help leaders grow any organization by challenging the status quo every day, getting used to making conflicted trade-offs, avoiding incrementalism, refocusing resources to the only places where they count, and being uncompromisingly objective.Building on Slootman’s wildly successful book, Amp It Up, this fieldbook helps readers easily apply his conceptual first principles, mindsets, and tactical advice to their own organizations and careers.Readers will learn about: How to align people around first principles that guide change and execute with urgency and intensity every dayMaximizing growth and scale without making expensive changes to talent, structure, or fundamental business modelsThe three essential characteristics of great mission statements, and why Slootman chose Snowflake’s current mission statement, broken down word-by-wordHow to identify personal blind spots that keep us from achieving our best With firsthand insight gleaned from Slootman’s personal experience over three decades of building hyper-growth companies, the Amp It Up Fieldbook earns a well-deserved spot on the bookshelves of leaders, managers, and entrepreneurs looking to take their organizations and careers to the next level.
FRANK SLOOTMAN is Chairman and Former CEO of Snowflake, Inc., where he guided the company to the largest software IPO ever. He served as CEO and President of ServiceNow from 2011 to 2017, where he 10x’d revenue and led the company through an IPO.
Preface vii1 Introduction: The Power of Amping Up 12 My Journey from Teenage Toilet Cleaner to Serial CEO 73 Make Your Organization Mission Driven 134 Declare War on Your Competitors and on Incrementalism 215 Put Execution Ahead of Strategy 316 Hire Drivers, Not Passengers, and Get the Wrong People Off the Bus 437 Build a Strong Culture 578 Teach Everyone to Go Direct and Build Mutual Trust 659 Put Analysis Before Solutions 7510 Align Incentives for Customer Success 8511 Ramp Up Sales 8912 Grow Fast or Die Slow 9913 Stay Scrappy as You Scale Up 10914 Materialize Your Opportunities 11715 Open the Aperture 12516 Swing for the Fences 13517 Amp Up Your Career 14118 Not Just for CEOs: Dealing with Founders and Boards 14919 Conclusion: Great Leaders Have Great Outcomes 161Index 165