American Advertising in Poland
A Study of Cultural Interactions Since 1990
Häftad, Engelska, 2008
589 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.
Produktinformation
- Utgivningsdatum2008-12-29
- Mått152 x 229 x 12 mm
- Vikt286 g
- FormatHäftad
- SpråkEngelska
- Antal sidor244
- FörlagMcFarland & Co Inc
- ISBN9780786437979
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