Advertising Management

Häftad, Engelska, 2003

129 kr

Slutsåld

Advertising Management is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy and planning, and agency relationships.

Produktinformation

Utgivningsdatum2003-07-10
FormatHäftad
SpråkEngelska
FörlagOxford University Press
ISBN9780195678437

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Shruti Jain Vice President, Dentsu Creative Impact Private Limited, New Delhi, has over twelve years of professional experience and has worked in leading advertising agencies such as Ogilvy & Mather Advertising, Mudra Communications Limited, and Rediffusion DYR. She is a visiting faculty at the Indian Institute of Mass Communication, New Delhi, and teaches courses in advertising and integrated marketing communications.