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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
- Format: Inbunden
- ISBN: 9781032203010
- Språk: Engelska
- Antal sidor: 92
- Utgivningsdatum: 2023-07-25
- Förlag: Taylor & Francis Ltd