Advertising and Sales Management

Dinesh Kumar is an accomplished Professor, author, and trainer with over 25 years of experience in the field of Marketing and Management. He holds a Ph.D. in Marketing, an MBA with a major in Marketing, an MA in English, and a BA Honours in English. Dinesh Kumar has taught at several management institutes in India and has been a visiting Professor at the Institute of Professional Education and Research (IPER), Bhopal, since July 2022. He has also been involved in CAT teaching for 14 years. He has authored five international books on Marketing, including Marketing in the Digital Era, Rural Marketing: Challenges and Opportunities, The Connected Consumer, Consumer Behaviour, and Marketing Channels. Oxford University Press has published Dinesh Kumar's book on Marketing Channels, and his other works have been published by reputed publishers such as Sage New Delhi and Business Expert Press New York. Dinesh Kumar's achievements also include being the Director of Mastermind Consultants, Chandigarh, teaching and training MBA-CAT aspirants. With his deep theoretical and practical knowledge of Marketing and Management, Dinesh Kumar continues to inspire aspiring Marketing professionals.

• Chapter 1 Basics of Advertising and Sales ManagementChapter 2 Sales and Advertising ApproachesChapter 3 Digital Tools and Techniques in Sales and Advertising ManagementChapter 4 Internet and IT Applications in Sales ManagementChapter 5 Evaluation and Control in Sales and AdvertisementsChapter 6 Challenges and Opportunities in Sales and Advertising ManagementChapter 7 Legal and Ethical Issues in Sales and Advertising ManagementChapter 8 Emerging Trends in Sales and Advertising Management