Marketing and Consumer Psychology Series – serie

Aging Consumer

Perspectives from Psychology and Marketing

Aging Consumer

Perspectives from Psychology and Marketing

Visual Marketing

From Attention to Action

Contemporary Consumption Rituals

A Research Anthology

Contemporary Consumption Rituals

A Research Anthology

Evolutionary Bases of Consumption

Evolutionary Bases of Consumption

Handbook of Consumer Psychology

Consumer Behavior and Advertising Involvement

Selected Works of Herbert E. Krugman

Visual Marketing

From Attention to Action

Online Consumer Behavior

Theory and Research in Social Media, Advertising and E-tail

Consumer Social Values

Consumer Social Values

Consumer Behavior and Advertising Involvement

Selected Works of Herbert E. Krugman

Brands and Brand Management

Contemporary Research Perspectives

Brands and Brand Management

Contemporary Research Perspectives