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Great Thinkers in Marketing

6 produkter
  • Nyhet

Research Contributions of Donald R. Lehmann to Marketing, Volume 1

Measurements, Models, and Metrics

AvJoel Huber

Inbunden, Engelska, 2026

2 499 kr

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  • Nyhet

Research Contributions of Donald R. Lehmann to Marketing, Volume 2

Analysis Methods

AvOded Netzer

Inbunden, Engelska, 2026

3 379 kr

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Research Contributions of Donald R. Lehmann to Marketing, Volume 3

Empirical Generalizations and Meta-Analysis

AvJohn G. Lynch Jr.,John G. Lynch Jr

Inbunden, Engelska, 2026

3 379 kr

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  • Nyhet

Research Contributions of Donald R. Lehmann to Marketing, Volume 4

Customer Behavior

AvJeffrey R. Parker

Inbunden, Engelska, 2026

3 449 kr

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  • Nyhet

Research Contributions of Donald R. Lehmann to Marketing, Volume 5

Advertising and Branding

AvKevin Lane Keller

Inbunden, Engelska, 2026

3 379 kr

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  • Nyhet

Research Contributions of Donald R. Lehmann to Marketing, Volume 6

Innovation Diffusion, Strategy, and Marketing Performance

AvSunil Gupta,Jacob Goldenberg,Sunil Gupta

Inbunden, Engelska, 2026

3 379 kr

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