YouTube Channels For Dummies

Häftad, Engelska, 2024

AvRob Ciampa,Matt Ciampa,Rich Murphy,Jackie Swansburg Paulino

289 kr

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Unleash Your Video Stardom! Ready to shine on the world's biggest stage? With YouTube Channels For Dummies, you'll unlock the secrets to creating powerful videos and channels that captivate audiences and propel your brand to stardom. Four renowned experts guide you through every step, from ideation to production, promotion, and monetization. Master video planning, filming, and editing that demand attentionDiscover cutting-edge tech and tools to capture the perfect shotExplore audio and lighting magic to elevate your content's cinematic qualityDevelop a loyal community of engaged fans and customers with YouTube Analytics and learn how to leverage AI to streamline your video planning and scheduling. When you've mastered content creation and built your audience, it's time to build your business. YouTube Channels For Dummies reveals proven strategies for monetizing your channel through: Advertising programsSponsorshipsAnd more monetization and brand opportunitiesWhether you're a bedroom broadcaster, a business looking to reach a global audience, or anywhere in between, this jargon-free guide is your ticket to YouTube superstardom. Get ready to claim your share of the spotlight.

Produktinformation

Utgivningsdatum2024-12-19
Mått185 x 234 x 25 mm
Vikt499 g
FormatHäftad
SpråkEngelska
Antal sidor384
Upplaga3
FörlagJohn Wiley & Sons Inc
ISBN9781394271436

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Rob Ciampa helped grow and lead one of the world’s top YouTube analytics firms. He now works with companies on competitive analytics and business performance. Matt Ciampa is a video editor whose work has been featured on the Try Guys, Jubilee, and BuzzFeed’s “Tasty” channel. Rich Murphy is a Senior Product Manager at Pixability. Jackie Swansburg Paulino is the Chief Product Officer at Pixability.

Introduction 1Part 1: Getting Started with YouTube 7Chapter 1: Understanding the YouTube Ecosystem 9Chapter 2: The Basics of YouTube Navigation 25Chapter 3: Building Your Channel from the Ground Up 53Part 2: Making Great YouTube Videos 75Chapter 4: What Makes a Video Good? 77Chapter 5: Production: How to Have a Successful Shoot 91Chapter 6: Post-Production: How to Edit 115Chapter 7: Preparing for Upload Day 145Part 3: Growing, Knowing, and Engaging Your Audience 179Chapter 8: Building Your Audience 181Chapter 9: Creating Your Content Strategy 203Chapter 10: YouTube Studio Channel Analytics 221Chapter 11: First-Party Data: Your Own Secret Recipe 249Part 4: YouTube Channels Are Serious Business 263Chapter 12: Expanding Your Audience with Paid Ads and Promotions 265Chapter 13: Earning Money on YouTube: A YPP Overview 289Chapter 14: Using AI to Supercharge Your YouTube Channel 307Part 5: The Part of Tens 325Chapter 15: Ten Key Steps to Improving YouTube Search Results 327Chapter 16: Ten Things to Know About Copyright 337Index 347