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We can do little to escape the experience of the United States of America through many media: TV, pop music, youth culture, Hollywood, fast food. How do these traces and images affect us? Do we internalize them, want to be American? Do we (can we?) resist them? Is our desire for them a symptom of European pop culture’s crisis? From black face minstrelsy, rap music and fiction to McDonald’s, rock festivals and Star Trek, the cultural conception of America is critically unpacked by contributors from Europe, Israel and the USA. McKay rounds off the picture by offering a comprehensive introduction that explains theoretical approaches to Americanization from the thesis of Yankee cultural imperialism to America as site of liberation or fantasy.
George McKay is Professor of Media Studies at the University of East Anglia, UK.
Introduction: Americanization and Popular Culture George McKay1. Blackface Minstrels as Cultural Export: England, Australia and South Africa John G. Blair2. The War of Words: Literature for German POWs in the United States 1943-1944 Ron Robin3. Star Trek Old and New: From the Alien Embodied to the Alien Imagined Karin Blair4. The Bohemian Transformed: America, the Malcontent and the Alterations of the1960s John Dean5. Popular Culture and Political Discourse in American Narratives about Vietnam Yonka Krasteva6. I Am The King: Cultural Appropriation in Australia’s Gothic Graceland Richard Walker7. American Life by Proxy: Dutch Youth and Sense of Place Mel van Elteren8. The Origins and Evolution of French Rap Music and Hip Hop Culture in the 1980s and 1990s André J.M. Prévos9. Afterword: Downsizing America George McKayNotesBibliographyIndex