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Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.
GINA DADDARIO is Associate Professor of Mass Communication at Shenandoah University. She has published numerous articles on women, media, and sport which have appeared in Women's Studies in Communication and Sociology of Sport Journal.
PrefaceIntroductionFeminist Sports Studies and Genre CriticismThe Transformation of Women's Olympic Sport into Olympic Spectacle"Chilly Scenes" of the 1992 Winter GamesSports and Soaps: Gendered Coverage of the 1992 Summer GamesSoap on Ice: The Tonya Harding/Nancy Kerrigan Story and the 1994 Winter GamesMediated Melodramas and Network Nationalism: The 1996 Summer GamesBibliographyIndex
