Where Value Hides

A New Way to Uncover Profitable Growth For Your Business

Inbunden, Engelska, 2006

Av Stuart E. Jackson, Jackson, Stuart E Jackson

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Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.

Produktinformation

Utgivningsdatum2006-12-08
Mått163 x 231 x 26 mm
Vikt479 g
FormatInbunden
SpråkEngelska
Antal sidor288
FörlagJohn Wiley & Sons Inc
ISBN9780470009208

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Affärsstrategi inom Ekonomi och ledarskap

STUART E. JACKSON is a Vice President with L.E.K. Consulting, a global management consulting firm, and is Head of their Chicago office. Recently, he helped open the firm's first office in Japan. His clients have included Baxter, General Mills, GE, Shell, OfficeMax, Universal, and many other Fortune 500 companies. Jackson is a graduate of Emmanuel College, Cambridge University, and INSEAD business school.

ACKNOWLEDGMENTS viiINTRODUCTION: WHERE VALUE HIDES AND WHY IT MATTERS 1I WHY PROFITABLE GROWTH IS SO HARD TO FIND1 WHERE YOU SHOULD COMPETE 112 BIGGER MAY BEWORSE 353 UNCOVERINGWHERE VALUE HIDES 55II HOW TO USE STRATEGIC MARKET POSITION TO CHART YOUR BUSINESS STRATEGY4 CAPTURING VALUE 795 DOING THE DETECTIVEWORK 1056 APPLYING SMP TO SALES AND MARKETING 139III KEY APPLICATIONS OF STRATEGIC MARKET POSITION7 USING SMP TO FIND NEW MARKETS 1658 SMP STRATEGIES FOR LOW-GROWTH OR LOW-MARGIN BUSINESSES 1919 WHEN DO ACQUISITIONS MAKE SENSE? 217APPENDIX: GUIDE TO INFORMATION SOURCESFOR COMPETITIVE AND MARKET INTELLIGENCE 249NOTES 261INDEX 273

What I like about Mr Jackson's SMP analysis is that it promises to liberate managers from the inherited and still often unchallenged idea that "bigger is always better" as far as market share is concerned. This thinking goes back at least four decades - when ICI ruled the world and when Bruce Henderson's Boston Consulting Group introduced its "experience curve" to a world of grateful clients. (Financial Times, Tuesday, December 12, 2006) When a business does not perform as well as hoped, how do you decide whether it's an operational problem or a more fundamental problem with how your company is positioned against competitors? When you are required to look for new sources of growth each year, how do know which opportunities truly build on your existing competitive strengths versus taking you into new business areas where your existing capabilities no longer apply?Mr. Jackson offers a new approach, strategic market positioning, to answering these tough strategic questions.(Journal of Business Strategy, January issue)Jackson shows how you can draw on SMP [Strategic Market Position] to create clarity around essential business decisions with confidence. . . His writing style is readable, yet weighty and gives valuable insights into improving strategy and creating frameworks for growth. If you want to understand what really drives corporate value you could do worse than read this. (European CEO, Wednesday, January 31, 2007)