Web strategy fundamentals

You don’t need to have a web shop to make money with your website.

Läs mer
Web Strategy Fundamentals deals with building a website from a visitor perspective and the business-related structures that should be in place today to make a website profitable for the organization. The book is not about web design or web development. It’s about how to strategically creating a platform for your Internet marketing. It doesn’t matter if the website is for a municipality, a company, a non-profit organization or a sports association. The fundamental mechanisms for web strategy works for all types of websites. The book starts with a foreword from Internetworld’s Swedish editor in chief Magnus Höij.
This is the English version of the Swedish book "Webbstrategiboken".

Om författarna
Författaren Anders Tufvesson arbetar som digital mediestrateg på företaget Two. Anders har jobbat med internet sedan 1996 i flera olika roller. Sedan 2003 har han arbetat med webbstrategi och internetmarknadsföring för många kända varumärken och organisationer.