Voter's Guide to Election Polls

Inbunden, Engelska, 2023

AvMichael W. Traugott,Paul J. Lavrakas

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Everything you need to know about election polls can be found in this compact, conversational, and current volume. When it comes to tapping the public’s opinion on candidates and issues at the ballot box, the stakes are high. Acclaimed scholars Michael W. Traugott and Paul J. Lavrakas—who also have regularly conducted polls, not just studied them—cover the latest technologies used for data collection and data analysis, including internet polls, as well as how polls are used in campaigns and media organizations. In straightforward language and an accessible question-and-answer format, the authors cover issues such as: How do political candidates and organizations use poll data? How do news organizations collect and report polls? Why do pollsters use samples? Can internet polls really reflect a representative swath of the population? They also examine common problems and complaints about polls, such as the increasing use of “push polls” and whether polls can impact how citizens vote. Their decades of experience and insight not only answer the nuts and bolts questions, but most importantly, why it all matters in American democracy.

Produktinformation

Utgivningsdatum2023-11-29
Mått158 x 237 x 20 mm
Vikt531 g
FormatInbunden
SpråkEngelska
Antal sidor272
Upplaga6
FörlagBloomsbury Publishing Plc
ISBN9781538187388

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Michael W. Traugott, PhD, is a political scientist and survey methodologist. He is professor emeritus at the University of Michigan. He has served as the president of the American Association for Public Opinion Research (AAPOR) and the World Association for Public Opinion Research. Paul J. Lavrakas, PhD, is a research psychologist and methodological research consultant. He was the founding faculty director of survey centers at Northwestern and Ohio State universities, a chief methodologist for Nielsen Media Research, as well as former president of the AAPOR.

IntroductionChapter 1 What Are Polls and Surveys? And Why Are They Conducted?Chapter 2 What Are Election Polls? How Are They Conducted?Chapter 3 How Do Political Candidates and Organizations Use Poll Data?Chapter 4 How Do News Organizations Collect and Report Poll Data?Chapter 5 Why Do Pollsters Use Samples?Chapter 6 How Are Questionnaires Put Together?Chapter 7 How Are Data Gathered for Election Polls?Chapter 8 How Do Media Organizations Analyze Polls?Chapter 9 How Can I Evaluate Published Poll Results?Chapter 10 What Are Some Common Problems and Complaints about Polls and the Media's Use of Them?EpilogueAppendix A: Standards for Disclosing Information about the Methodology of Public PollsAppendix B: Sample Tolerances (Sampling Errors) for Samples of Different SizesGlossarySelected ReferencesAbout the Authors

The Voter’s Guide to Election Polls is an accessible text that stands as a valuable resource for anyone interested in understanding how polling works and the role it plays in informing electoral politics. It is notable that the authors discuss essential terminology and concepts using timely examples that help readers make connections to modern electoral politics while also illuminating the practice of survey research generally, since it has applications beyond the political sphere. Consequently, this text efficiently traverses many academic domains as well as being of potential interest to the discerning non-academician who wants to know how polling works.