Versatile Salesperson

Selling the Way Your Customer Wants to Buy

Häftad, Engelska, 1989

Av Roger Wenschlag, Roger (Wilson Learning Corporation) Wenschlag, Roger Wenshlag, Sharon Skeeter

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This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long-term business relationships. Highlights the selling preferences of several ?social styles,? helps you identify the social style of your buyers--quickly and accurately, and reveals how to adapt your selling behavior to make your buyer more comfortable.

Produktinformation

Utgivningsdatum1989-08-23
Mått152 x 232 x 13 mm
Vikt336 g
FormatHäftad
SpråkEngelska
Antal sidor216
FörlagJohn Wiley & Sons Inc
ISBN9780471503798

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Versatility: The Key to Competence in Selling. Behavior: The Key to Social Styles. The Analytical: ``Practical Suggestions Are What I Need.'' TheDriver: ``Show Me I Can Get Some Bottom-Line Results.'' TheExpressive: ``I Like Salespeople Who Are Competent, Imaginative.''The Amiable: ``Show Concern for Me and My Problems.'' Ask-AssertiveBackup Behavior: Flight. Tell-Assertive Backup Behavior: Fight. Strategies for Selling to Ask-Assertive Buyers. Strategies for Selling to Tell-Assertive Buyers. Versatility: How to Modify Your Style. Appendix A: Impact on Social Style on Customers. Appendix B: Social Style Identification. Appendix C: Strategy for Selling. Appendix D: Social Style Summary. Appendix E: Sales Strategy Planning Sheet. Index.