Uniform Across-the-Board Promotions
Inbunden, Engelska, 2014
739 kr
Beställningsvara. Skickas inom 7-10 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.Finns i fler format (1)
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
Produktinformation
- Utgivningsdatum2014-06-16
- Mått155 x 235 x 13 mm
- Vikt354 g
- FormatInbunden
- SpråkEngelska
- SerieContributions to Management Science
- Antal sidor102
- Upplaga2014
- FörlagSpringer International Publishing AG
- ISBN9783319071145
Tillhör följande kategorier
Hoppa över listan