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A user friendly approach to marketing for readers with little or no prior knowledge of the subject.
The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject.
Instructor's Manual (0-13-490475-3).
The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject.
Instructor's Manual (0-13-490475-3).
- Illustratör: illustrations facsimiles
- Format: Pocket/Paperback
- ISBN: 9780134904672
- Språk: Engelska
- Antal sidor: 400
- Utgivningsdatum: 1997-09-01
- Förlag: Financial Times/ Prentice Hall