Trend Management

How to Effectively Use Trend-Knowledge in Your Company

Häftad, Engelska, 2023

Av Jörg Blechschmidt, Jorg Blechschmidt

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This book offers a compact introduction to the topic of trend management in companies. The author explains the individual activities and results of trend management, and how a sound process can be established in a company.

Produktinformation

Utgivningsdatum2023-01-31
Mått148 x 210 x 8 mm
Vikt177 g
FormatHäftad
SpråkEngelska
SerieBusiness Guides on the Go
Antal sidor116
FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN9783662647059
OriginaltitelQuick Guide Trendmanagement

Tillhör följande kategorier

Chapter 1. About trends in general.- Chapter 2. Excursus: Dealing with fuzzy information.- Chapter 3. Trend analysis in companies.- Chapter 4. Trend research: Collecting trend information.- Chapter 5. Trend analysis: Understanding effects.- Chapter 6. Excursus: Thinking traps in trend analysis.- Chapter 7. Trend study: in-depth analysis of a trend.- Chapter 8. Trend radar: overview of relevant trends.- Chapter 9. Trend management as a corporate function.- Chapter 10. A word in closing.