Transforming Organizations

Narrative and Story-Based Approaches

Inbunden, Engelska, 2019

Av Jacques Chlopczyk, Christine Erlach

1 369 kr

Beställningsvara. Skickas inom 10-15 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.

Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.

Produktinformation

  • Utgivningsdatum2019-05-22
  • Mått155 x 235 x undefined mm
  • FormatInbunden
  • SpråkEngelska
  • SerieManagement for Professionals
  • Antal sidor301
  • FörlagSpringer Nature Switzerland AG
  • ISBN9783030178505