Transforming Organizations
Narrative and Story-Based Approaches
Inbunden, Engelska, 2019
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Fri frakt för medlemmar vid köp för minst 249 kr.Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
Produktinformation
- Utgivningsdatum2019-05-22
- Mått155 x 235 x undefined mm
- FormatInbunden
- SpråkEngelska
- SerieManagement for Professionals
- Antal sidor301
- FörlagSpringer Nature Switzerland AG
- ISBN9783030178505