Top Secrets for Doing Your Own PR

TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics: [ Launching Your PR Campaign [ Ways to Approach the Press [ Creating Your Press Materials [ Using a Website or Blog in Your PR Campaign [ Sending Your Press Materials to the Media [ Doing Follow-Up [ Keeping Track of Your PR [ Getting Your Work Published [ Using E-Books to Promote Your Product or Service [ Creating a Package with Audiobooks And Videos [ Creating and Attending Networking Events [ Using the Social Media [ Assessing Your PR Campaign [ and More...