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To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.
Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affect your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.
- Format: Pocket/Paperback
- ISBN: 9781601630735
- Språk: Engelska
- Antal sidor: 224
- Utgivningsdatum: 2009-08-20
- Förlag: Career Press