Social Media Bible

Tactics, Tools, and Strategies for Business Success

Häftad, Engelska, 2012

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The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithmsMore information on plug-ins, widgets, apps, and integrationUpdates on Twitter and Yammer and new information on Google+The latest in mobile marketingMaster the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

Produktinformation

Utgivningsdatum2012-04-27
Mått192 x 235 x 32 mm
Vikt1 076 g
FormatHäftad
SpråkEngelska
Antal sidor640
Upplaga3
FörlagJohn Wiley & Sons Inc
ISBN9781118269749

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LON SAFKO is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.

Acknowledgments viiIntroduction xiPart I Tactics and ToolsChapter 1 What Is Social Media? 3Chapter 2 Say Hello to Social Networking 25Chapter 3 It’s Not Your Father’s E-Mail 61Chapter 4 The World of Web Pages 85Chapter 5 The Internet Forum 117Chapter 6 The Ubiquitous Blog 141Chapter 7 The Wisdom of the Wiki 167Chapter 8 A Picture Is Worth a Thousand Words (Photo Sharing) 187Chapter 9 Talking about the Podcast (Audio Create) 207Chapter 10 Got Audio? (Audio Sharing) 233Chapter 11 Watch Out for Vlogs (Video Create) 253Chapter 12 Got Video? (Video Sharing) 273Chapter 13 Thumbs Up for Microblogging 289Chapter 14 Live from Anywhere—It’s Livecasting 317Chapter 15 Virtual Worlds—Real Impact 339Chapter 16 Gaming the System: Virtual Gaming 371Chapter 17 RSS—Really Simple Syndication Made Simple 397Chapter 18 Spotlight on Search (Search Engine Optimization) 411Chapter 19 Marketing Yourself (Search Engine Marketing) 441Chapter 20 The Formidable Fourth Screen (Mobile) 457Chapter 21 Let the Conversation Begin (Interpersonal) 487Part II Strategy: The Five Steps to Social Media SuccessChapter 22 Analyze Your Existing Media 539Chapter 23 The Social Media Trinity 551Chapter 24 Integrate Strategies 565Chapter 25 Identify Resources 577Chapter 26 Implement and Measurement 589Index 601