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PDMA ToolBook 2 for New Product Development

Inbunden, Engelska, 2004

AvPaul Belliveau,Abbie Griffin,Stephen Somermeyer,Paul (Paul Belliveau Associates) Belliveau,Abbie (University of Chicago) Griffin,Stephen (Eli Lilly and Company) Somermeyer

1 499 kr

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This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.

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