The Cambridge Handbook of Consumer Psychology
Inbunden, 2015
3 209 kr
Slutsåld
This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy.
Produktinformation
- Utgivningsdatum2015-09-09
- Mått262 x 188 x 35 mm
- Vikt1 384 g
- FormatInbunden
- SerieCambridge Handbooks in Psychology
- Antal sidor780
- FörlagCambridge University Press
- ISBN9781107069206
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