The Cambridge Handbook of Consumer Psychology

Cait Lamberton is the Alberto I. Duran Distinguished Professor of Marketing at the University of Pennsylvania's Wharton School. She teaches undergraduate, doctorate, and executive education levels. Her research focuses on consumer behavior, viewed from both individual and societally-embedded perspectives. Derek D. Rucker is the Sandy and Morton Goldman Professor of Entrepreneurial Studies in Marketing at Northwestern University's Kellogg School. His research focuses broadly on social rank, compensatory consumption, persuasion, and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives underlie consumer consumption. To address these topics, Dr. Rucker draws on his rich training in social psychology. Stephen A. Spiller is Associate Professor of Marketing and Behavioral Decision Making at the UCLA Anderson School of Management. His research examines the consumer psychology underlying fundamental economic concepts. Through research and workshops, he works to disseminate best practices in methodology, data analysis, and reporting in consumer research.

• Introduction; 1. Attitudinal advocacy: contemporary insights and new questions Mohamed A. Hussein and Zakary L. Tormala; 2. Storytelling and narrative persuasion Rebecca Krause-Galoni and Philip Mazzaocco; 3. Consumer goals and motivation Jessica Gamlin and Maferima Touré-Tillery; 4. Consumer financial decision making Abigail B. Sussman, Yusu Wang and Anastasiya Apalkova; 5. Marketplace morality Saerom Lee and Karen Page Winterich; 6. A triadic framework of luxury consumption David Dubois and SungJin Jang; 7. Consumer identity: a comprehensive review and integration of contemporary research Julian K. Saint Clair; 8. Compensatory consumption Naomi Mandel, Monika Lisjack and Qin Wang; 9. Artificial intelligence and consumer psychology TaeWoo Kim and Adam Duhachek; 10. Interpersonal influences in consumer psychology Rosellina Ferraro and Brent McFerran; 11. The psychology of consumer social hierarchy and rank signaling Derek D. Rucker and Adam D. Galinsky; 12. Political ideology and consumer psychology Nailya Ordabayeva, Aylin Cakalar and Daniel Fernandes; 13. Religion and consumer psychology Eugenia Wu and Keisha Cutright; 14. The psychology of consumer dignity Tom Wein, Sakshi Ghai, Cait Lamberton, and Neela A. Saldanha; 15. The psychology of shared consumption Peggy J. Liu and Theresa A. Kwon; 16. The psychology of access-based consumption Varala Maraj and Fleura Bardhi; 17. Word-of-mouth and consumer psychology Sarah Moore and Katie Lafreniere; 18. Consumer culture Ela Veresiu; 19. Field studies in consumer psychology Minah Jung; 20. MTurk and online panel research Joseph K. Goodman and Scott A. Wright; 21. Meta-analysis: assessing heterogeneity using traditional and contemporary approaches Blakeley B. McShane and Ulf Böckenholt; 22. Netnography for consumer psychologists Robert V. Kozinets; 23. A recipe for honest consumer research Stijn M. J. van Osselaer and Chris Janiszewski.

'Lamberton, Rucker and Spiller have assembled a masterwork on consumer psychology. This book brings together some of the most highly regarded thought leaders across a variety of interesting research areas to provide a comprehensive overview that is both topical and timeless. It challenges the reader with intriguing research possibilities likely to inspire decades of research to come.' Kelly Goldsmith, Vanderbilt University, USA