The Business of Media

The Business of Media focuses on the changing media industry and the tension between the media industry's insatiable quest for profits and a democratic society's need for a media system that serves the public interest. The book reviews the history of the industry and its evolving technologies; examines how the structure and business strategies of the industry are changing; and considers the potential influence the new media industry is having on society. It also looks at how policy and citizen action can help to create media that contribute to a more vibrant public sphere.