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Presented in 23 compact lessons, this book features an ongoing tutorial between two fictitious individuals - the old and wise teacher - a business master, and his pupil, Steve Gardner - a young and ambitious manager. They examine a variety of business models, comparing their efficacy.
- Format: Pocket/Paperback
- ISBN: 9780446692274
- Språk: Engelska
- Antal sidor: 252
- Utgivningsdatum: 2003-09-01
- Förlag: Business Plus