Thomas Jamieson is Assistant Professor in the School of Public Administration at the University of Nebraska at Omaha.Douglas A. Van Belle is Senior Lecturer in Media Studies at Victoria University of Wellington.

• List of FiguresList of TablesPreface1. IntroductionExisting Approaches to Disaster Risk Reduction Implications of the Third-Person Effect Model Structure of Enquiry and Presentation2. The Third-Person Effect ModelDisasters and Response Exhaustion Prospect Theory and the Recouping of Losses Sufficient Versus Necessary Causes Media and the Public Will to Act The Third-Person Effect News Media, Audiences and Localization Rational Political Leaders and the Political Will to Act The Full Third-Person Effect ModelMedia Engagement and the Creation of Opportunities for Disaster RiskReduction Framing, Prospect Theory and the Overvaluing of Held Assets Implications of Opportunism and the Pursuit of Universalism Discussion 3. How News Media Set the Agenda: A Taxonomy of LocalizationLocalization and News Production Analytical Approach Case Selection Process of Analysis A Taxonomy of Localization Communalization Neutral Localization Othering Discussion 4. DRR on the Public Agenda: How Development Affects News CoverageIs Localization as Common as Believed? Patterns of Communalization and Othering Extending the Analysis: Development and Localization Materials and Methods Results Discussion 5. The Public Will to Act: The Effect of News Coverage on Public OpinionPolicy Learning Democratic Responsiveness and Policy Learning The News Media and Policy Learning Public Opinion and Policy Learning Localization and the Public Agenda - Theory and Hypotheses Experimental Design Results Discussion Conclusion 6. The Political Will to Act: Mandatory Retrofitting Ordinances in Los AngelesMaterials and Methods Structure of Presentation Public Will to Act Political Will to Act Discussion Conclusion 7. Beyond Plausibility: When the Media Makes it PossibleThe Plausibility of the Third-Person Effect Model Opportunities for DRR Adoption Which Events Create Opportunities for DRR? The Political and Conceptual Logic of Necessary Conditions Beyond DRR Policy 8. EpilogueAppendix 1Appendix 1A. Gathering the Newspaper articles. Appendix 1B. Taxonomy of Localization Appendix 1C. Coding Scheme Appendix 1D. Intercoder Reliability Tests. Appendix 2Appendix 2A. The Full Experimental DesignAppendix 2B. Comparisons between the Survey Sample and the CalifornianPopulation Appendix 2C. Willingness to Accept Costs of DRR Appendix 3Appendix 3A. Focal Questions for Interviews Appendix 3B. Recruitment Email for Interview Participants References