Subliminal Persuasion

Influence and Marketing Secrets They Don't Want You To Know

Inbunden, Engelska, 2008

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If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Produktinformation

Utgivningsdatum2008-05-20
Mått145 x 218 x 25 mm
Vikt372 g
FormatInbunden
SpråkEngelska
Antal sidor224
FörlagJohn Wiley & Sons Inc
ISBN9780470243367

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DAVE LAKHANI is President of Bold Approach Inc., the nation’s first business acceleration strategy firm. He is an in-demand speaker worldwide on the topics of marketing, sales, persuasion, influence, rapid ideation, consumer seduction, and business acceleration strategy. He is also the author of Persuasion and The Power of an Hour, both from Wiley. For more information, visit www.howtopersuade.com or www.boldapproach.com.

Foreword Kevin Hogan viiPreface xvAcknowledgments xxiChapter 1 Creating Message Contagion 1Chapter 2 Leverage Applied Propaganda 21Chapter 3 Position and Package Your Legend 45Chapter 4 Control the Emotion and the Content 63Chapter 5 Get a Real Endorsement 77Chapter 6 Understand Beliefs and True Believers 89Chapter 7 Harness the Power of the People’s Media 111Chapter 8 Deliver the Experience 127Chapter 9 The Subliminal Power of Words 143Chapter 10 Creating a Cult Following 159Chapter 11 Seduction 169Afterword Ben Mack 177Appendix Coaching for Influence 183Dr. Rachna D. JainBibliography 191About the Author 195Index 197