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Strategic Pharmaceutical Marketing Management in Growth Markets
Mithun Nandy • Mithun Nandy
Inbunden
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- Pocket/Paperback 699:-
India is the largest provider of generic drugs globally. Indian pharmaceutical sector supplies over 50% of global demand for various vaccines and thus, holds an important position in global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.
- Format: Inbunden
- ISBN: 9781032289427
- Språk: Engelska
- Antal sidor: 268
- Utgivningsdatum: 2023-05-09
- Förlag: Taylor & Francis Ltd