Strategic and Competitive Analysis

Methods and Techniques for Analyzing Business Competition: International Edition

Häftad, Engelska, 2004

1 219 kr

Slutsåld

This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. KEY TOPICS: Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis. MARKET:

Produktinformation

Utgivningsdatum2004-09-16
Mått204 x 256 x 17 mm
Vikt850 g
FormatHäftad
SpråkEngelska
FörlagPearson Education (US)
ISBN9780131918726

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Authors Craig S. Fleisher and Babette E. Bensoussan are uniquely placed as experts in the field of strategic and competitive analysis. They have extensive corporate consulting, research, and teaching experience in strategy and competitive intelligence and have both published and spoken internationally. Their collaboration also brings to this book a healthy balance of both theory and application. Craig S. Fleisher is Odette Research Chair and Professor of Business (Strategy and Entrepreneurship), Odette School of Business, University of Windsor, Ontario, Canada. A member of the Canadian Who's Who and Who's Who in Canadian Business, he has also held positions on the faculties of the University of Pittsburgh (United States), Sydney (Australia), and Calgary and Wilfrid Laurier Universities (Canada). Elected as Canada's first Fellow of the Society of Competitive Intelligence Professionals (SCIP), Craig is an active author and researcher who has written 5 books and over 100 articles, has founded and/or served on the board of regional SCIP chapters, has facilitated workshops or guest lectured on CI around the globe, and serves on the editorial board of the Competitive Intelligence Review. Babette E. Bensoussan is Director the MindShifts Group Pty. Ltd., a Sydney, Australia-based organization specializing in strategic planning, competitive intelligence, and strategic marketing projects in the Asia Pacific region. For over 10 years, she has undertaken major studies and consulted to Australian and Global Fortune 500 companies in strategic business and marketing planning, competitive intelligence, and strategic analysis in such industries and markets as aerospace, information technology, waste services, pharmaceuticals, utilities, mining, and manufacturing operations—to just name a few. Babette is Vice President of the Society of Competitive Intelligence Professionals in Australia (SCIP Aust), is a member of the NSW Board of Adult and Community Education, a member of the Competitive Intelligence Review editorial board, and was the first international recipient of the SCIP Fellows Award in 1996.

Preface. PART 1. ANALYSIS AND ITS RELATIONSHIP TO COMPETITIVE INTELLIGENCE AND STRATEGY. 1. The Strategy and CI Process. 2. Analysis and Its Pitfalls. 3. The FAROUT System. PART 2. THE TECHNIQUES OF STRATEGY AND COMPETITIVE ANALYSIS. Section 1. Strategic Analytical Techniques. 4. BCG Growth/Share Portfolio Matrix. 5. GE Business Screen Matrix. 6. Industry Analysis. 7. Strategic Group Analysis. 8. SWOT Analysis. 9. Value Chain Analysis. Section 2. Competitive and Customer Analysis Techniques. 10. Blindspot Analysis.11. Competitor Analysis.12. Customer Segmentation Analysis.13. Customer Value Analysis.14. Functional Capability and Resource Analysis.15. Management Profiling. Section 3. Environmental Analysis Techniques. 16. Issue Analysis.17. Macroenvironmental (STEEP) Analysis.18. Scenario Analysis.19. Stakeholder Analysis. Section 4. Evolutionary Analysis Techniques. 20. Experience Curve Analysis.21. Growth Vector Analysis.22. Patent Analysis.23. Product Life Cycle Analysis.24. S-Curve (Technology Life Cycle) Analysis. Section 5. Financial Analysis Techniques. 25. Financial Ratio and Statement Analysis.26. Strategic Funds Programming.27. Sustainable Growth Rate Analysis.Index.