Story of the Rolex Watch

Founded in London in 1905, Rolex evolved from a pioneering watchmaker obsessed with precision and innovation into one of the world's most enduring symbols of success, craftsmanship and high adventure.This stylish guide traces the extraordinary rise of Rolex, exploring the innovations behind its most celebrated models - from waterproof cases and perpetual movements to rare dials, limited editions and record-breaking auction pieces - alongside the celebrity collectors, sporting triumphs and cultural moments that cemented Rolex as the most legendary name in luxury watchmaking.