Sports Sponsorship
Principles and Practices
Häftad, Engelska, 2013
629 kr
Beställningsvara. Skickas inom 5-8 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy.Instructors considering this book for use in a course may request an examination copy here.
Produktinformation
- Utgivningsdatum2013-08-14
- Mått178 x 254 x 12 mm
- Vikt413 g
- FormatHäftad
- SpråkEngelska
- Antal sidor228
- FörlagMcFarland & Co Inc
- ISBN9780786474318
Tillhör följande kategorier
Hoppa över listan