Soviet Dream World of Retail Trade and Consumption in the 1930s

AMY RANDALL is Assistant Professor of History at Santa Clara University, USA.

• Introduction A New Approach to Retailing and Consumption: The Campaign for Soviet Trade The 'Perestroika' of the Retail Sector: Visionary Planning for Revolutionary Retailing Legitimizing Soviet Trade: Gender and the Feminization of the Retail Workforce 'Revolutionary Bolshevik Work': Stakhanovism in Retail Trade The 'Kontrol' of Soviet Trade from Above and from Below The Making of the New Soviet Consumer Soviet Retailing and Consumer Culture in Comparative Perspective Epilogue

'Randall's book...makes a welcome and timely contribution to the emerging literature on Soviet consumption, living standards and everyday life in the 1930s and serves as a useful reminder that a consumer society was already in evidence in the Stalin period.' - Business History 'The Soviet Dream World is an excellent contribution to studies of Soviet trade and consumption and a great read for undergraduate, graduate students, scholars, and the general public interested in Soviet history and the history of consumerism.' - Slavic Review