Sociolinguistics and Business Talk

Dr. Yeonkwon Jung is teaching Business Communication at Kansai Gaidai University (KGU). Prior to joining KGU, he held numerous teaching and research appointments, including Helsinki School of Economics, University of Michigan – Ann Arbor, Chuo University, and Korea University. He received a PhD from The University of Edinburgh and an MA from University of Hawaii at Manoa. His major research interests include the various genres of business communication, the role of English as the business lingua franca, corporate communication in international contexts, and pedagogical aspect of business communication. He was the winner of the 2021 Kitty O. Locker Outstanding Researcher Award.

• 1 Introduction.- 2 Rapport talk.- 3 Call center talk.- 4 Business meeting talk.- 5 Sales talk.- 6 PR talk.- 7 Job application talk.- 8 Concluding remarks.

“The book under review might be used as a practical guide in Business English as Lingua Franca classes, with materials highlighting both rhetorical moves and phraseology which might be useful in actual work situations. ... Jung’s book can be seen as a springboard for students willing to approach business communication for the first time, as well as for teachers and researchers who are interested in further exploring role-play conversations from both a teaching and cross-cultural perspective.” (Jessica Jane Nocella, Revista de Lenguas para fines específicos, Vol. 30, 2024)