Social Media Addiction in Generation Z Consumers

Implications for Business and Marketing

Häftad, Engelska, 2023

Av Teresa Berenice Treviño Benavides, Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros, Elena Catalina Baker Suárez, Teresa Berenice Trevino Benavides, Mariamiranda Pena Cisneros, Elena Catalina Baker Suarez

729 kr

Beställningsvara. Skickas inom 10-15 vardagar

Fri frakt för medlemmar vid köp för minst 249 kr.

Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media;

Produktinformation

Utgivningsdatum2023-06-25
Mått155 x 235 x 4 mm
Vikt113 g
FormatHäftad
SpråkEngelska
SerieSpringerBriefs in Business
Antal sidor53
FörlagSpringer International Publishing AG
ISBN9783031334511

Tillhör följande kategorier

Teresa Berenice Treviño Benavides is a Research Professor of Marketing at Universidad de Monterrey, Mexico. Her research focuses on online consumer behavior and digital marketing, specifically consumer–brand relationships on the internet; the motivations of different online segments, regarding social media; uses and gratifications relating to social media; electronic word-of-mouth; and the impact of online marketing strategies on consumers.Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros, and Elena Catalina Baker Suárez have a marketing degree from Universidad de Monterrey, Mexico. Their research focus is on online consumer behavior and social media use and addiction.