JOHANNA MAIR is Assistant Professor in the General Management Department of IESE Business School, Spain. She teaches competitive strategy, corporate strategy and social entrepreneurship in the MBA programme, the specialization course in strategy in the PhD programme and course development in the International Faculty Development Programme (IFDP). Her research and teaching interests fall within the domain of corporate strategy and social entrepreneurship. Before earning her Ph.D. in Management with a specialization in strategy from INSEAD (Fontainebleau, France), she was directly involved in ma