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Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.
The U.S. Chamber of Commerce is the world's largest business organization representing the interests of more than 3 million businesses of all sizes, sectors, and regions. Join Small Business Nation today, at uschamber.com/joinsbn.
Introduction 1Book 1: Setting Up Your Marketing Foundation 5Chapter 1: Framing the Marketing Process 7Chapter 2: Defining Your Customers 17Chapter 3: Sizing Up the Market 49Chapter 4: Setting Your Goals 61Book 2: Getting Started with Your Campaign 73Chapter 1: Tech Tools to Have 75Chapter 2: Making the Business Case for Social Media 105Chapter 3: Plotting a Social Media Marketing Strategy 131Chapter 4: Managing Your Cybersocial Campaign 157Chapter 5: Leveraging Search Engine Optimization (SEO) for Social Media 179Book 3: Content Is King: Content Marketing 235Chapter 1: Growing Your Brand with Content 237Chapter 2: Creating a Content Marketing Strategy 259Chapter 3: Long-Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277Book 4: Using Social Media 301Chapter 1: Marketing and Communicating with Twitter 303Chapter 2: Building a Following and Running a Facebook Marketing Campaign 325Chapter 3: It’s All in Your Image: Instagram and Pinterest 349Chapter 4: Marketing Yourself and Your Business with LinkedIn 373Chapter 5: Being Prepared for What’s Next 389Book 5: Incorporating Traditional Marketing 415Chapter 1: Creating Marketing Communications 417Chapter 2: Generating and Placing Print and Outdoor Ads 435Chapter 3: Broadcasting Your Message 455Chapter 4: Snail-Mailing and Emailing Your Customers Directly 469Chapter 5: Looking At Brochures, Promotions, Trade Shows, and More 487Book 6: Measuring Results 505Chapter 1: Delving into Data 507Chapter 2: Comparing Metrics from Different Marketing Techniques 523Chapter 3: Making Decisions by the Numbers 545Index 559
