Simple_Complexity

Dr. William (Willy) Donaldson is a Professor of Management at the Joseph W. Luter, III School of Business at Christopher Newport University. Willy has over 30 years of experience as a Board member and President and has been CEO of 8 companies including a publicly traded company and an international joint-venture. Willy is the Founder and President of Strategic Venture Planning, a management consulting firm that assists boards, investors and senior management teams maximize results. His experience runs from start-up to International 50 companies, private and public companies, from services to manufacturing, from low to high tech and from for profit to not for profit. He is a member of the International Council on Systems Engineering, where he chairs the Enterprise Systems working group world-wide.

"This simple and compelling book is a gift to those of us who have wrestled with the relationship between simple ideas and the complexity inherent in a modern enterprise. Managing and growing a business is a hard thing, with progress often hindered by unseen forces. Finally, we have a guide that introduces system thinking, thereby demystifying the management process and helping you see your entire situation and a clear path forward."Eric DeanCEO, Whereoware"Willy takes the powerful but complex discipline of systems thinking, lays it bare for everyone to see and comprehend through real and practical examples. He helps readers understand that systems invariably comprise and touch every activity and part of the enterprise and not understanding them can lead to devastating results."Lance DrummondExecutive in Residence Christopher Newport University, Luter School of BusinessBoard Member Freddie MacRetired Executive Vice President, Operations and Technology, TD Canada Trust