Shopping in Virtual Stores
An Empirical Analysis of Customer Experience and Gen Z’s Intention to Use Virtual Stores
Häftad, Engelska, 2025
Av Milena Hake
1 679 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.How can immersive virtual environments reshape the way Generation Z shops? This study investigates the customer experience in virtual stores, its sensory, emotional, cognitive, social and immersive dimensions and their influence on Gen Z's behavioral intention to use virtual stores as a new shopping channel in the future.
Produktinformation
- Utgivningsdatum2025-07-03
- Mått148 x 210 x 14 mm
- Vikt321 g
- FormatHäftad
- SpråkEngelska
- SerieBestMasters
- Antal sidor221
- FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
- ISBN9783658486334