SHD: HOLLAND DESIGN

As the field of graphic design becomes increasingly more interactive, the traditional print formats suggest new forms of communication that seek a proactive reaction with the public. Design media is now the product of a collaboration between both producer and user. Graphic art is not simply designed to be consumed or viewed, it is now something to be experienced. Working in long established formats, such as the poster, flyer, magazine, stamp, and logo, graphic designers can use these formats as a useful, instead of constrictive format, as a forum for individual research.