Selling the Splat Pack

The DVD Revolution and the American Horror Film

Inbunden, Engelska, 2014

AvMark Bernard

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Were brutal American horror movies like the Saw and Hostel films a reaction to the trauma of 9/11? Or was something else responsible for the rise of these violent and gory films during the first decade of the twenty-first century? This study reveals the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. These changes made way for increasingly violent horror films, like those produced by the ‘Splat Pack’, a group of filmmakers who were heralded in the press as subversive outsiders. Taking a different tack, this study proposes that the films of the Splat Pack were products of, rather than reactions against, film industry policy. In doing so, the monograph blends film industry study with an analysis of the films themselves, revealing the films of the Splat Pack as commercial products rather than political manifestos.

Produktinformation

Utgivningsdatum2014-06-17
Mått156 x 234 x 17 mm
Vikt471 g
FormatInbunden
SpråkEngelska
Antal sidor224
FörlagEdinburgh University Press
ISBN9780748685493

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Film inom Kultur

Mark Bernard is an Instructor of American Studies and Communication Studies at the University of North Carolina at Charlotte. He is co-author (with Cynthia Baron and Diane Carson) of Appetites and Anxieties: Food, Film, and the Politics of Representation. He is currently working on a book about horror film acting and stardom (with Kate Egan) and a book about the representation of food in the horror film.

Table of Contents; Acknowledgements; Introduction; Part I: The Industrial Context of the Splat Pack; 1. Introducing the Splat Pack; 2. Politics and the Horror Film: An Industry Studies Intervention; 3. The DVD Revolution and the Horror Film, Take One: From Trash to Art to Collectable; 4. The DVD Revolution and the Horror Film, Take Two: Rise of the ‘Unrated’; Part II: The Splat Pack on DVD; 5. Text, Subtext, and the Story of the Film: Eli Roth’s Hostel and Hostel: Part II on DVD; 6. The ‘White Trash’ World of Rob Zombie: Class, Collecting, and Slumming Spectators; 7. Seriality, Subjectivity, and New Media: Consuming the Saw Series; 8. Scars, Both Material and Cyber: Haute Tension and The Descent on DVD; Afterward; Biblography; Filmography; DVD Supplemental Materials Referenced.

Bernard’s criticism of the “Splat Pack” (and their imported peers, French director Alexandre Aja and Scottish director Neil Marshall) is incisive and delightful, thoroughly researched and written with a scholar’s skepticism and a fan’s enthusiasm…Bernard gives horror obsessives (or film studies majors) deep and insightful new angles from which to assess their favorite fright flicks. It won’t help justify a taste for gore in the minds of those who can’t stand it, but for those of us whose celluloid bloodlust is insatiable, Selling The Splat Pack yields an abundance of ideas to ponder during repeat viewings.'