Most 20th-century accounts of Scandinavian design have depended on clichéd descriptors such as 'humane', 'democratic', 'organic' and 'blond'. The authors of the twelve highly stimulating essays in this new anthology on the subject, skilfully assembled by design historian Kjetil Fallan, overtly reject those tired terms and, instead, offer 21st-century readers a reinvigorated account that is richer, more diverse and, most importantly, more analytical and scholarly. The book brings together new information, new approaches and a new set of narratives that make us look again at the idea of Scandinavian design. These alternative histories challenge existing orthodoxies and, as such, are guaranteed to become key design historical texts of the 21st century.