Saving the World

Emile G. McAnany is the former Walter E. Schmidt, S.J., Professor of Communication at Santa Clara University and the author of several books, including Mass Media and Free Trade: NAFTA and the Cultural Industries.

• CoverTitle PageCopyright PageContentsPrefaceAcknowledgmentsIntroduction: Communication in the Lives of the Globe1. Saving the World: Beginnings of Communication for Development2. Globalization, Discourse, and Development Communication: UNESCO as Prime Mover3. Commuunication for Development: Does It Work?4. Rethinking the Paradigm: The Dependency Phase5. Another Paradigm: Participatory Communication6. Paradigm for a New Millennium: Social Entrepreneurship7. Past, Present, and Future: An Agenda for 2015 and Beyond8. The Future: Some Final ThoughtsReferencesIndexBack Cover

"It presents in-depth policy analyses to outline a vision for how communication technologies have--and still can--impact social change and economic/cultural development. . . . McAnany builds an historical paradigm that melds technology with social entrepreneurship. "-- Communication Booknotes Quarterly"Saving the World offers a judicious integration of Emile G. McAnany's own first-hand experience with many of the seminal people and projects in communication for development. McAnany provides a very valuable understanding of the underlying structure of the field and how these ideas have been implemented and theorized."--Joseph Straubhaar, author of Media Now: Understanding Media, Culture, and Technology"All students who are just beginning will find this book an excellent introduction not only to the ideas and theories but also to the key thinkers who have helped frame the debate over the last 30 or 40 years. . . . Knowing the people and their histories gives an invaluable background to our knowledge."--Communication Research Trends "A comprehensive, ambitious history and policy analysis of the field of development communication. McAnany's grasp of the major developments, issues, and advances of this field will appeal to scholars of communication, sociology, political science, and economics."--Robert Huesca, professor of communication, Trinity University"Savings the World provides a strong history for understanding the context of efforts to use communication to spur development.  McAnany's continuing push for measures that will demonstrate success or failure is welcome.  This volume will be most valuable to those seeking historical context as they delve into the role of information and communication technologies for development."--International Journal of Communication"Saving the World is a fascinating examination of how earlier technologies were applied to foster social change.  An easy-to-read, well-organized document; while McAnany carefully relays theory, he does it in a concise way that anyone will find accessible."--Technical Communication